Social Media Strategist | HRBP

Zubeda
Khan Portfolio

Social Media professional and HRBP with 6 years of experience driving organic growth, content strategy, and employee lifecycle management across logistics, D2C, and agency environments.

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16K+
Organic Followers
6+
Years Experience
3
Core Industries
Trend Analysis
Meta Ads
Organic Growth
Brand Strategy
Reel-First Content
Canva Design
Community Building
Audience Psychology
Analytics & Reporting
Trend Analysis
Meta Ads
Organic Growth
Brand Strategy
Reel-First Content
Canva Design
Community Building
Audience Psychology
Analytics & Reporting
Domains of Expertise

Industries
I've Scaled.

🧴
D2C & E-commerce

Scaling organic communities and managing content execution for multiple household brands (Bella Vita Organic, BevZilla, PetVeda). Creative strategy backed by audience psychology.

🚛
Logistics & Operations

Managing digital employer branding and social media strategy for Sitics Logistics. Aligning internal HR operations with external marketing pipelines.

🎙️
Agencies & PR

Coordinating PR storytelling and brand communication campaigns at Madchatter Brand Solutions, bridging internal marketing goals with PR narratives.

🥟
Cafes & F&B

Boosting local footfall, organic reel reach, and brand loyalty for popular food brands—including scaling organic presence for **Mumbai's famous Kepchaki Momo**.

Career Journey

Professional
Experience.

06/2025 — 03/2026
Madchatter Brand Solutions
Public Relations Firm
HR & Employer Branding Manager
  • End-to-End HR Operations: Oversaw complete HR lifecycle management including recruitment, onboarding, payroll coordination, compliance, performance reviews, and exit formalities.
  • Employer Branding: Supported brand communication and internal content initiatives aligned with PR, assisting with digital employer branding campaigns.
  • Policy & Workflow Optimization: Designed and implemented HR policies and SOPs that streamlined administrative workflows and improved reporting accuracy.
05/2023 — 06/2025
Sitics Logistics Pvt. Ltd.
Logistics Management
HR & Marketing Head
  • HR Operations: Managed comprehensive HR processes for a team of 50+ employees, handling recruitment, onboarding, employee documentation, and performance tracking.
  • Social Media Strategy: Led organic social media strategy and content execution for the corporate brand and their flagship F&B client, Mumbai's famous Kepchaki Momo (scaling page to 16k+ organic followers).
  • Design & Ad Management: Designed trend-led visual content using Canva and set up, optimized, and analyzed campaign reporting for Meta Ads.
03/2020 — 04/2023
IDAM House of Brands
Parent Co. of Bella Vita Luxury, BevZilla, PetVeda, etc.
HR & Social Media Executive
  • Audience Scaling: Scaled a brand's social media page to 16k+ organic followers through reel-first strategies and trend-led content.
  • Employer Branding: Partnered with marketing teams to align corporate employer branding and brand communications across digital platforms.
  • Talent Acquisition: Managed end-to-end recruitment and onboarding workflows for multiple portfolio D2C brands.
Academic & Additional Experience

Education &
Internships.

Education

Jul 2019 — May 2022
B.A. (Hons.) Psychology
The Northcap University, Gurugram

Organizations & Internships

06/2021 — 09/2021
HR Recruiter
Lashmaan Foundation
03/2020 — 06/2020
Social Media Marketing Intern
Ring Smile Organisation
05/2021 — 06/2021
Jr. Psychologist Trainee
Fortis Healthcare Pvt. Ltd.
Toolkit

Skills &
Expertise.

Social Media Management
Organic Growth
Meta Ads Optimization
Employee Engagement & Retention
Instagram Reels & Trend Mapping
Canva Design
Audience Psychology
Employer Branding
Analytics & Reporting
Content Curation & Ideation
Recruitment & Onboarding
Conflict Resolution
Policy & SOP Development
Data-Driven Mentality
Corporate Communication